Caregiving

Kerplunk! When the Marbles Start Piling Up High

People talk about it like it's a weakness. Like it means you couldn’t handle the pressure, but most psychologists describe burnout as something much simpler. A signal.

Who Supports the Supporter? Midlife Is a Contact Sport

The “Sandwich Generation” is exactly what it sounds like: people simultaneously caring for aging parents while raising children or supporting adult kids.

Unusual Activity Detected: When Love Feels Like an Alert

Living in a state of constant vigilance? When "Unusual Activity Detected" becomes your daily reality, learn how to manage financial monitoring, fraud alerts, and caregiver anxiety.

Digital Duct Tape: Tag. You’re IT. Tech Strategy

Is your family held together by group chats? Discover our "Digital Duct Tape" strategy. Essential tech tips and apps to coordinate caregiving for aging parents and kids.

Spotlight

There’s a persistent myth that if you didn’t launch by 30, you missed your chance. Our founder, Elizabeth Gore, respectfully disagrees.

Hollywood star Kristen Bell joins the conversation. Read how she is shining a spotlight on GenSando and the unsung heroes of the sandwich generation.

We are thrilled to announce that PayPal has joined forces with GenSando to sponsor the Slice of Life Survey, highlighting real data on caregiving and midlife stress.

Big news for midlife moguls! GenSando partners with Hello Alice to provide grants, resources, and support for sandwich generation entrepreneurs building businesses.

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